An advert for the horror film Saw IV featuring a man's severed head has been cleared by the advertising watchdog, despite 57 complaints from members of the public that it was likely to disturb children.
The print, online and outdoor ad was run by film distributor Lions Gate and featured a side view of a man's head sitting in a metal dish.
Lions Gate's outdoor ad appeared on the side of buses last October and ran with the headline "You Think It Is Over But The Games Have Just Begun".
The print version was published in the Daily Mirror, the Sun and the Daily Star and magazines Zoo, Kerrang! and Nuts, while social networking sites Faceparty and MySpace ran the online banner.
Of the 57 complaints made to the Advertising Standards Authority, six said that the ad had disturbed their children, aged between four and 13.
Lions Gate argued that most of the advertising campaign was targeted at people aged 18 years and over as the film had an 18 certificate, but acknowledged that younger readers might be able to see them.
Maria Esposito
http://www.guardian.co.uk/media/2008/feb/13/advertising
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment