Children's channel Nickelodeon is to replace its continuity links for a week with a series of short films about bullying after teaming up with the ChildLine charity to promote an anti-bullying week.
The channel will air its See Something, Say Something week from November 15 - the second year running it has promoted the anti-bullying initiative.
Nickelodeon has commissioned 27 short films featuring British children and its own stars talking about how to combat bullying. The short films will air between shows such as SpongeBob SquarePants and Drake and Josh.
The films, which have been made by Nickelodeon's in-house production unit, will also promote ChildLine's phone number and how to use it.
Nickelodeon will also provide a dedicated website and a "click through" to the charity's portal as well as providing sponsorship for the annual ChildLine fundraising ball.
The broadcaster said that more than 2.7 million children saw the anti-bullying week on the channel last year, which has been nominated for two Bafta children's awards.
Nickelodeon UK managing director Howard Litton said: "In 2006, millions of kids tuned in and logged on to See Something, Say Something to learn more about preventing bullying, giving kids the confidence and information to help make a huge and positive difference against bullying."
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