Nickelodeon to show anti-bullying films

Children's channel Nickelodeon is to replace its continuity links for a week with a series of short films about bullying after teaming up with the ChildLine charity to promote an anti-bullying week.

The channel will air its See Something, Say Something week from November 15 - the second year running it has promoted the anti-bullying initiative.

Nickelodeon has commissioned 27 short films featuring British children and its own stars talking about how to combat bullying. The short films will air between shows such as SpongeBob SquarePants and Drake and Josh.

The films, which have been made by Nickelodeon's in-house production unit, will also promote ChildLine's phone number and how to use it.

Nickelodeon will also provide a dedicated website and a "click through" to the charity's portal as well as providing sponsorship for the annual ChildLine fundraising ball.

The broadcaster said that more than 2.7 million children saw the anti-bullying week on the channel last year, which has been nominated for two Bafta children's awards.

Nickelodeon UK managing director Howard Litton said: "In 2006, millions of kids tuned in and logged on to See Something, Say Something to learn more about preventing bullying, giving kids the confidence and information to help make a huge and positive difference against bullying."

Eric Schmidt

Born: April 27 1955

Occupation: Chief Executive Officer of Google IncBoard of Directors of Apple Inc.

Net Worth: $6.2billion

Fact: Earned a salary of $1 in 2006 with a holiday bonus of $1,723

Work Background:

Schmidt left Novell after the acquisition of Cambridge Technology Partners. Google founders Larry Page and Sergey Brin (with the assistance of executive search firm Heidrick & Struggles, Inc.) recruited Eric Schmidt to run their company in 2001 under the influence of venture capitalists John Doerr and Michael Moritz.

Schmidt joined Google's board of directors as chairman in March 2001 and became the company's CEO in August 2001. At Google, Schmidt shares responsibility for Google's daily operations with founders Page and Brin.

Earlier this year, he pulled in almost $90 million from sales of Google stock and made at least another $50 million selling shares in the past two months as the stock leaped to more than $300 a share

Schmidt was elected to Apple's board of directors on August 28, 2006.

Education:

After graduating from Yorktown High School (Virginia), Schmidt attended Princeton University where he earned a bachelor of science in electrical engineering. He has also obtained a MS in 1979 and a PhD in 1982 in EECS from the University of California, Berkeley.