Top range car, 'The pursuit of Pection' connotes that its a perfect car, simple through the use of background. The use of colours is brown which seems to be dull, and the colour of the car is silver, nothing bright, this shows that the company 'Lexus' know that their product is best selling. for example they don;t use bright colours to attract readers eyes as they know customers will be atteactive to the product.

The use of the dominoe effect shows that the car is idestructable, as in the car won't go anywhere, its stuck to you.

M- They use of the long shot shows that whole product, but the long shot is on the side view of the car, to give a view of the 'Figure', like males tend to be attracted to females figure, the advert is saying forget the female figure, look at mine.

I- The product of the car is produced by Lexus, whioch is in part competition with Mercedes and is a affordable version of a Bently etc.

G- The purpose of the Advert is to sell its product.

R- The representation of the car is that, every family must have it, you must have it, you will be industructiable, you will ahve the perfection if you buy this car. The adverts doesn't use words to connote this as the adverts wants to say simple, and that the ebauty of its simplicity.

A- The car is a five door car so it is a family car, its looks like it is targeted at A and B soci-economic groups but can be targets from C1 up to A. The colours of the advertisement is brown and has more male colours, and the car is a sports car, in which males would want a dream fast machine.

I- The ideology of this car is that this makes the perfection of your life. If you dont have it your life won't be perfect.

N- (N/A) Buy me or not :S

The product is a type of lifestyle product, by saying 'the peursuit of prefection' twice. its shows that this car can change the whole way you live and not make you incomplete.

Looking at the past of 'Lexus' everyone has always wanted a Lexus or Mercedes and many people are beggining to buy the cars due to the price of the cars and the income of the families, this shows that the economy work tgether to get everyones dream and prevent them from feeling incomplete.